Plus, Malk goes bold for its almond and oat milk aseptic carton redesign.
Companies constantly innovate with technology and redesign their packaging to get better performance, improve marketability and enhance sustainability. Here’s a look at three new or updated packaging innovation and packaging solutions on Packaging Dive’s radar.
Be so bold
Packaging Innovation – Another product innovation comes from Malk Organics, which debuted a new look for its almond and oat milks. It features a “bolder yet still simple design,” according to a press release, and makes the brand name the focal point on the shelf-stable aseptic cartons.
“The old design was too constrained; the new look rewrites the rules in a way that lets the brand shine,” Barrett Brynestad, head of creative at MALK, said in the release. “The oversized logo? That’s the point — it’s about reintroducing MALK with bold simplicity to a shopper who may be seeing us for the first time in a new part of the store.”