On Thursday, I popped into my local Cha Cha Matcha to check out their MALK collab, and quickly realized I had walked straight into a banana matcha dream.
The collaboration ran as a four-day activation from April 2–5 in both LA and NYC, centered around one drink, a Banana Cream Iced Matcha Latte made with MALK’s new coconut-based creamer. The setup felt really inviting, with people hanging around, trying the drink, and actually enjoying it instead of rushing in and out. It had an easy, casual energy to it.
The drink was clearly the moment. The baristas were making them nonstop, topping each one with a soft cream layer, two mini Nilla cookies, and a maraschino cherry, and every single person was stopping to take it in before that first sip. It had a nostalgic banana pudding feel, but still felt balanced with the matcha coming through.
I met some of the sweetest MALK team members who were handing out banana matcha keychains, gingham mini totes, yellow custom sweaters, and boxes of MALK, and everyone there genuinely seemed to be having the best time. It was the best introduction to something new.
In the moment, I was just enjoying the drink and the pop-up, but walking away, what really stayed with me was how game-changing the product actually is and how naturally it could fit in my day-to-day life.
Read more: https://www.thequalityedit.com/articles/malk-creamer-launch
