Feed Pics, Thirst Traps and Pumpkin Spice: Here's How MALK Got Spicy This Fall.
Every year, brands flood the feed with pumpkins. We had fan-favorite Pumpkin Spice Almond MALK returning and Cinnamon Organic Creamer launching at the exact moment everyone else was talking about these familiar flavors.
So instead of creating more basic and boring, we only gave our fans what they wanted — Spicy Content.
The Lineup
Meet the flavors of the season
NEW Cinnamon Coconut Creamer was added to the lineup, and our beloved Pumpkin Spice Almond MALK returned. To celebrate, we served up plenty of recipe inspo and spicy content all season long.
Spicy Content Incoming
See how we Spiced Things up
On the internet, “spicy content” means more than cinnamon and clove. It’s hot takes, thirst traps, five-pepper reads and the stuff you might not open at work.
So we gave the internet what it wanted: thirst traps you could drink, content worth subscribing to, and five creators bringing their own flavor of spice.
All surprisingly SFW. If your mind went somewhere else, that’s on you.
THE RESULTS
It's Okay for Clean to be a Little Dirty.
Spicy Content became bigger than a campaign. It took over the brand.
Across our feeds, website, recipes, creator partnerships and content, we traded the predictable fall playbook for something fresher, more joyful and unmistakably ours.
We turned two seasonal SKUs into an entire world of inspiration, gave unexpected voices a reason to talk about clean plant milk, and found a way to break through the pumpkin spice noise without adding to it.
A fresher take on fall. A cleaner take on spicy. And a seasonal moment that was anything but expected.
SPICE THINGS UP FOR YOURSELF
Fall Flavors, Made at Home
Six ways to put Cinnamon Creamer + Pumpkin Spice to work.
Keep an Eye on the Feed
There’s more spicy content where that came from.
Follow along to see everything we’re cooking up.
Follow @malkorganics →
